Empowering SMEs

Enhancing digital skills for small businesses in Europe.

OBJECTIVES

Digital Proficiency Enhancement: We will equip at least 45 SME owners and employees within the EU with proficient knowledge and skills in utilizing key digital tools such as Google Workspace, Canva, ChatGPT, Google Ads, and Facebook/Instagram Ads by the end of the project.

Tailored Digital Training: We will develop a comprehensive curriculum tailored to the needs of SMEs at varying stages of digital maturity, covering basic to advanced digital tools, from Google Sheets to sophisticated digital marketing strategies.

Digital Strategy Formulation: We will assist at least 45 SMEs develop solid digital strategies aligned with their corporate objectives to thrive in the digital era. This involves planning and making informed decisions leveraging digital tools, platforms, and practices to achieve business goals.

IMPACT

Focus groups: 30 SME employees These sessions will provide insights into the digital challenges faced by these businesses, allowing us to tailor the curriculum to meet current needs.

Workshops: 45 participants in person and 75 participants online These workshops will equip participants with essential digital skills, directly contributing to their professional growth and business success.

Conference: 60 attendees. Each partner will host a multiplier event which will help disseminate the project to a wider audience that doesn't only consist of the target groups.

Online Dissemination: 10,000 individuals across Europe. These include website visits, social media posts engagements and digital newsletter.